Posts

Follow up with Sincerity: Invitation, Introduction, Information

So, you’ve made business development a priority.  Now you need to follow up with sincerity. You’re getting out of the office and meeting people. You’re networking. You’re talking to people. Maybe you’ve even exchanged some business cards. You are now back at your office and you’re stumped. What do I do next? I want to follow up, but what do I say that will sound sincere and genuine and take the relationship to the next level. This is one of the hardest parts of building relationships – the next connection. So, keep it simple with these 3 simple rules. It must contain one of the 3 – Invitation, Introduction or Information. If it does not contain one of these elements, it will be uncomfortable for both parties and you will know it.

Invitation:

I’m attending a Chamber mixer next Thursday; I think there will be a good mix of people for you to meet, would you like to join me?

Introduction:

I would like to introduce you to my accountant, I think he has worked with the company you are talking about.

Information:

I am attaching an article I read this morning and thought you might find it interesting.